TO BOLDLY GO WHERE NO ADVERTISING HAS GONE BEFORE

Behavioural mechanics tell us that a reminder is most effective when triggered at the right time and place. So when we looked at ways to stop water wastage, we saw how none of the advertising warning us of the water crisis actually reminds us where it matters most - in the shower.

Working with Protext shower gels, we were able to convert their bottles into mini billboards to deliver this message. In addition, we printed each shower gel label with hydrochromic ink to ensure that the message appeared only when in contact with water, helping our water conservation message stand out at the right place and the right time.