HOW BEING SNEAKY AND CHEEKY BUILT A BRAND
This was a fun little widget that resulted from my love of observe and targetting human behaviour. I noticed a lot of people were Alt+tabbing at the office when they were browsing websites that were deemed unsuitable for work. With that in mind, we created a motion-detection sensor that could be switched on at the FHM website. When someone approached from the blind, the website triggered a masking technique, disguising it as a work document. This not only helped get across more content to audiences, but also enhanced FHM's cheeky 'we-understand-blokes' attitude.
Awarded:
Digital Media Awards Bronze
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