WHAT IS THE
FUTURE OF MOBILITY?
ComfortDelGro is a Singapore-based multi-modal land transport giant. In recent years however, they've seen their market share eroded by ride-apps. To regain their market share, the trick wasn't to get onto that same wave of ride-sharing together with all the other players. It was for us to leapfrog them by designing a whole new way for people to move. That, is Zig.
The project started with defining the vision for Zig: Bring to millions a different way to move. With that singular human-led purpose, designed the experience, built out the tech, designing the brand, and defining the language of mobility - All within one agency team.
