WHAT MAKES A MALAYSIAN A MALAYSIAN?
THEIR STYLE

Nobody does it like the Malaysians do it. That was the idea we ran with to celebrate Malaysia's independence day. Digging deep into cultural insights, the film dramatizes those common, everyday behaviors a Malaysian might not even think is anything unique. With the banner of #IniStyleKita, This is our style, we set about to make Malaysians proud of the culture they've created.

In this project, I functioned as a creative consultant for TikTok, dealing with the local agency (The Chariot Agency). I was involved in steering the work towards where the brand needs to be and pushing the work creatively to what our brand deserves.

Awarded:

Malaysia Kancil Awards: 5 Bronzes, 2 Merits